Hotel page improvments

I was tasked with looking at the hotel page and coming up with a more modern, engaging and device friendly page that was a lot shorter.

 As Italian travel experts it was key to highlight why we recommend the hotel and try to wow the user with stunning imagery that comes with the hotels.

 We also went with clear standout tabs to help the user navigate the information as well as trying to simplify and tidy up the initial booking journey from not only a visual point of view but from the language we used to engage the user.


At the time of writing this early prototype testing has seen the page well perceived and is currently in development with our AB testing tool.

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Alex Slack Creative 2019